Most Admired Wine Brand
Torres has retained its title of the World’s Most Admired Wine Brand for 2015.
The family owned brand fought off new competition this year from fellow Spanish brand Vega Sicilia, which jumped eight places to second in Drinks International’s annual poll.
More than 200 of the world’s top masters of wine, sommeliers, educators and journalists took part in the annual poll, which pits wine brands from all regions, styles and qualities against each other.
In third to fifth were Australian brand Penfolds, up two this year, New Zealand’s Villa Maria, a re-entry to the list, and the French Château d’Yquem, which gained a place.
Concha y Toro’s Casillero del Diablo slid four places and now resides at number six.
The Chilean company’s Cono Sur brand finished tenth, making it the only company to possess two top 10 admired wine brands.
Ridge from the US and French brands Margaux and Guigal all displayed staying power and kept hold of top 10 positions.
Seven brands lost a foothold in the 2015 list, while Villa Maria, Brancott Estate, Duboeuf, Lindemans, Felix Solis, Woodbridge and Fetzer, who all returned.
Holly Motion, editor of the World’s Most Admired Wine Brands said: “With no debutants in the top 50 this year it would appear the Academy is no longer turning to new brands, but rather drawing from a pool of established names that have proven themselves to be consistent, respected global leaders.
“When branding relies so heavily on reassurance it is an even greater achievement to not only appear in this list but keep hold of a position in it.”
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